With Scuf Gaming, I identified target markets and developed brand strategy for their Playstation and Xbox controller launches. I also created two successful Social Media Campaigns: SCUF Squad and SCUF CARES.

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Over four months, my paid advertising campaigns increased their AdWords impressions by 218.40%. The total impressions garnered from this feat were 31,826,511. These campaigns produced 383, 995 conversions and decreased both cost per conversion by 43.30% and campaign spend 17.20% respectively.​​

BRAND STRATEGY

BRAND GUIDELINES

DIGITAL STRATEGY

WEBSITE DESIGN

INFORMATION ARCHITECTURE

SOCIAL MEDIA STRATEGY

CONVERSION OPTIMIZATION