top of page

Dealer.com

With my book of clients, I developed brand positioning strategies and guidelines utilizing Dealer.com's suite of products and services. Also, I enhanced their audience's interest and engagement by coordinating brand activation sales events.

​

In partnership with Cox Automotive's Field Sales Team, it was my responsibility to ensure that messaging points were focused on consumer retention and market influence growth.

​

Also, I managed high dollar advertising budgets. Using innovative site solutions and a strong understanding of the automotive industry's seasonal trends, my campaigns delivered outstanding results.

BRAND STRATEGY

BRAND GUIDELINES

DIGITAL STRATEGY

WEBSITE DESIGN

INFORMATION ARCHITECTURE

CONVERSION OPTIMIZATION

bottom of page