With my book of clients, I developed brand positioning strategies and guidelines utilizing Dealer.com's suite of products and services. Also, I enhanced their audience's interest and engagement by coordinating brand activation sales events.
In partnership with Cox Automotive's Field Sales Team, it was my responsibility to ensure that messaging points were focused on consumer retention and market influence growth.
Also, I managed high dollar advertising budgets. Using innovative site solutions and a strong understanding of the automotive industry's seasonal trends, my campaigns delivered outstanding results.